Trying to
improve your Web search engine optimization plan? Did you know that what you
are doing off your website to improve search engine optimization (SEO) is just
as important as what you do directly on your website? The major search engines
are just as concerned with your "off-page" tactics and behavior; and
what you are doing everywhere else on the Web will definitely figure into their
algorithms for search result rankings.Do you want to learn more? Visit improve google ranking.
In simple terms,
SEO is the unpaid or "organic" method by which you attempt to
increase the quality and amount of traffic visiting your website. This is
achieved through the implementation of several strategies, but for the purposes
of this article we will only be looking at the off-page strategies needed for
effective organic search engine optimization.
Basically at the
heart and soul of off-page SEO are links, links, and more links. Backlinks that
is. The more links you can get coming into your website from other sites,
especially those with related content, the more important your site looks to
the search engines. Backlinks are like getting votes for your website, and the
higher the page ranks of the sites linking back to yours, the more of a
"drip" effect you will receive. In other words, your site will
benefit from having a backlink on another website with a high page rank - some
of their high score will "drip down" to your site.
Three great free
strategies for increasing the number of backlinks to your website:
Forums/Blogs: If
you are marketing your own business on the Internet you should already have
your own blog. If you don't, you need to start one related to your particular
business niche. In the meantime, to start building some backlinks, visit other
related blogs and leave valuable comments with a link to your site. Make sure
the comment you leave is related to the content on the blog and on your website
- don't use other people's blogs purely for self-promotion. You might be able
to contact the owner of the blog directly and ask if it would be alright to
place a permanent link on their site.
With discussion
forums it's the same thing. Always participate by adding true value to the
conversations. With most forums you are able to have an author's signature box
where you can include the name of your website, a short bio and a link.
Article
Marketing: You are here right now reading this article and perhaps when you get
to the bottom where my author's resource box is located, you just might decide
to click on the link located there, to find out how I might be able to further
help you. This is article marketing - writing articles related to your
business, show-casing your expertise, reaching out a helping hand to others in
the same type of business.
If you can write
or are willing to pay someone else to write for you, submitting articles to the
various article directories around the Internet, is a very effective way to
increase the number of backlinks to your site. Every time someone clicks on the
link in your resource box at the bottom of your articles, that's another vote for
your site.
RSS Feeds: RSS
feeds are quickly becoming a powerful way to optimize SEO and attract new
audiences to your business product or service. It is likely that you have more
than one type of content that could be shared about your business through an
RSS feed. Find out how to promote your own RSS feeds to increase exposure for
you and your business.
Search engines
like Google are taking note of RSS feeds. Search engines notice regularly
updated content and a feed helps bring your site to their attention. More and
more RSS feeds are coming up high on keyword search results lists. Again
another opportunity for creating links.
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